Ontario Tire Stewardship is an Industry Funding Organization incorporated under Ontario’s Waste Diversion Act that promotes recycling, reducing and reusing old consumer tires. This extensive project included a full redesign and rebuild, with a newly structured and user-friendly navigation. The site boasts a Find a Dealer component, News & Events Manager, Content Management System, Blog, Poll Applications, and Newsletter Subscribe Systems. All of these functionalities assist in the site’s goals of providing relevant information about tire recycling to the visitor, as well as making the advantages of recycling tires well-known to the average consumer; and with the help of our copywriters, these messages are delivered in a clear and concise way. Search Engine Optimization and Search Engine Marketing were also added to this project, as were email campaigns, in order to increase awareness and launch the Ontario Tire Stewardship to the next level. The client has seen a significant increase in attention and usage as a result.