Building up this celebrity’s online portal to compliment his public profile
Scott McGillivray
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Description
Scott McGillivray is a well-known television personality, appearing on HGTV’s Income Property. Scott approached 9th sphere to launch his personal site, creating an online profile that would become a one-stop resource for all things Scott McGillivray. The main goals for the site involved growing viewership and building the Scott McGillivray brand. In order to keep the site easily updated with fresh information regarding Scott’s projects and appearances, a News & Events Manager, Content Management System, and Blog were developed for the site, along with a fresh design. A Newsletter Subscriber System was also added, allowing users multiple points to stay in contact. The site launch marked the beginning of his online presence, and this website serves its purpose of connecting Scott to his fans. Twitter, Facebook and YouTube were integrated to facilitate contact on his various social media platforms. By adding these various interactive and social links and features, the site goals of building the brand and increasing Scott’s fellowship continue to be improving.