Efficient Web

Social Media and politics: Did social media predict Canada's Federal election winners?

The last Canadian Federal election was an interesting one, to say the least. It was also one that has radically changed Parliament – the NPD became the Official Opposition for the first time, the Bloc Québécois lost its party status …

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Email is not enough for effective marketing campaigns

We all know that email is an efficient, low cost, and tractable Internet marketing medium.   But if response rates are of utmost importance to your marketing campaign, you will need to do more.

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Distinguishing your website must-haves from nice-to-have.

We often get asked by clients if they should add a CMS, blog, forum, web form(s), or the like, to their website; should they send out email newsletters, setup a company Twitter account, and so on.…

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6 Business Models of the Internet

Unlike traditional models of running a business in the bricks-and-mortar world, techniques to generating revenue online continue to evolve and be defined. After over 15 years of witnessing, working with and corroborating on various methods of online business effectiveness, I …

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Will Windows 7 change the web?

My primary interest in attending the Microsoft Professional Developers Conference, was to find out how Windows 7 would integrate with the web. During the 6 hour presentation I couldn’t help but get sidetracked by the exciting up-coming features for the …

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Google finds "x" and get notified

If you could be notified when your company name or web address was mentioned on the web, wouldn’t you want to know? You can!…

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Save Time & Money by Sending Files Electronically

No need to courier CDs or attempt to email large files to co-workers or business associates. Setting up FTP via web browser is a solution that provides essential access to any type of file through simple copy and paste commands. …

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