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Is Social Media Marketing Worth Business Time?
More and more corporate marketing teams are joining the social networking movement and allocating some of their resources to websites like Facebook, Twitter, LinedIn. But with all the different marketing tactics that companies undertake, how much time should they spend …
Continue reading2009's Top Canadian Internet News Stories
Here’s our annual listing of Canada’s top news stories relating to the Internet in 2009. Note that we’ve included some non-Canadian items as well due to their global significance to the web. Let us know if we’ve missed anything.
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Continue readingBing, Organic Search Traffic On The Rise?
As we all know, the top major searching engines on the Internet today are Google, Yahoo and Bing. It’s a no brainer that Google is at the top of the three. But what about Bing (MSN)?
As an …
Continue readingEmail is not enough for effective marketing campaigns
We all know that email is an efficient, low cost, and tractable Internet marketing medium. But if response rates are of utmost importance to your marketing campaign, you will need to do more.
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Holiday Themed Logos Bring More Than Just Good Cheer
Often around the holidays or changing seasons major search engines will modify their online logos to reflect customarily celebrated occasions and events. Could corporate websites benefit from doing the same? We believe so.…
Continue readingFarewell to One Degree
We are sad to hear about One Degree’s recent departure. It will be missed.…
Continue readingDiminishing brand recognition with online feeds
When interviewing new candidates for web related positions in our company, I often ask them how they keep up-to-date with what’s going on in the industry. Of those who do read regular news publications, blogs, websites, etc., most can’t name …
Continue readingCanada’s Privacy Act – the World’s standard for social networking sites?
Over the last 14 months much discussion has stirred up about Facebook’s privacy policy and its non-compliance with Canada’s privacy act, PIPEDA.…
Continue readingInternet Marketing ramp up in August
If the holiday season is important to your business, than it’s important that Internet marketing initiatives like Search Engine Optimization (SEO) get started in August.…
Continue readingGetting on Google’s "pages from Canada"- is your website worthy?
There are two ways of conducting a web search on Google.ca. You have a choice between searching “the web” or searching “pages from Canada”. The options are located directly under the search bar. You will notice an immediate difference in …
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