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Get Ready for Google AdWords Keyword Match Type Update – Phrase and Exact Match Close Variants
In April, Google announced that in mid-May search terms will produce broader ad results than before. The previous method was “exact match,” which meant someone typing in “wooden picnic table” would generate ads utilizing the exact phrase “wooden picnic table.” …
Continue readingCanadians are Social Media Junkies
A recent report from eMarketer shows the continued penetration of social media in Canada. But are companies leveraging it the way they should be?…
Continue readingIntroducing 9th sphere’s New Timeline Facebook Page
Earlier this week Facebook unveiled its Timeline for Brands public offering making the new Timeline layout mandatory for all pages and introducing a number of new exciting elements into the social marketing mix for brands and businesses alike. The Timeline layout has …
Continue readingFacebook Rolls Out Login Page Ads
If you go to login to your Facebook page today you may or may not be greeted with a full page splash from one of many new advertisers taking the jump into the full page splash ads. Coinciding with Facebook’s …
Continue readingHow Important Are Domain Names to Google?
The domain name address of a business website is often an element that is rushed when a business starts out and launches their company website. A great “business name” is thought of and then when they go to register the …
Continue readingCanada’s Worst Retailers: Customer Service through Social Media
In January 2012, one of Canada’s consumer watchdog’s, Marketplace, conducted a survey to indicate Canada’s Worst Customer Service retailers. The research was conducted via surveys and in-store mystery shoppers. They found that the worst customer service retailers were Zellers, …
Google Ranking Checklist for 2012
If you are an internet marketer chasing the golden nugget of first page rankings, you undoubtedly ran into some issues this past year. It’s no easy task, and the rules are always changing. The great Panda update of 2011 was …
Continue reading2011 Year in Review in Internet Marketing & Website Properties
2011 saw continued growth in the web. Reflecting on 2011, industry press was focused on social media and the mobile web. Search engines ramped up efforts to clean their search results of spam. We also had many patent issues, IPOs …
Finding the right SEO Firm
As the Internet industry continues to rise and become more popular, companies are looking for the most effective ways to advertise their site to increase their brand and sales. Many companies are trying to advertise on search engines, social media …
Continue readingSocial Media and politics: Did social media predict Canada's Federal election winners?
The last Canadian Federal election was an interesting one, to say the least. It was also one that has radically changed Parliament – the NPD became the Official Opposition for the first time, the Bloc Québécois lost its party status …
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