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2011 Year in Review in Internet Marketing & Website Properties
2011 saw continued growth in the web. Reflecting on 2011, industry press was focused on social media and the mobile web. Search engines ramped up efforts to clean their search results of spam. We also had many patent issues, IPOs …
Finding the right SEO Firm
As the Internet industry continues to rise and become more popular, companies are looking for the most effective ways to advertise their site to increase their brand and sales. Many companies are trying to advertise on search engines, social media …
Continue readingSocial Media and politics: Did social media predict Canada's Federal election winners?
The last Canadian Federal election was an interesting one, to say the least. It was also one that has radically changed Parliament – the NPD became the Official Opposition for the first time, the Bloc Québécois lost its party status …
Continue readingCanada’s Election 2011 Web Popularity Poll
The Canadian federal election is now underway. Similar to the Toronto’s mayor web popularity poll conducted last December, we wanted to evaluate web popularity vs. a correlation to the leading candidate. This effort is to answer the question: If positive …
Continue reading2011 Internet Marketing Upcoming Events
When working in any type of industry and especially in Internet Marketing, we have to educate ourselves so that we can be the best of the best.
Are you a car mechanic? Every year new cars are built with new …
Continue readingWhy SEO Deserves to Be on Your Marketing Budget
We have witnessed through our workings with clients that Search Engine Optimization (SEO) has provided the best return-on-investment in comparison to other advertising initiatives. This article will provide data on why SEO is so effective and outline major online studies …
Continue readingClick-Through Rates & SEO Results, Meet Website Design
Some may have noticed the recent addition of a magnifying glass icon at the end of the title in Google’s search results. Google Instant Preview, as it’s referred to, will show a visual preview of the website before you decide …
Continue readingDoes your company need to hire a Community Manager ?
Community Managers are the social butterflies of your company and its offerings. They are not sales people or customer service reps or Internet marketers per say. They do, however, spread the word about what you offer; they engage with current …
Continue readingVoting With Your Eyes: Social Media & Web Popularity in Politics
While measuring a heated political race in Toronto, all social media factors pointed to a particular candidate to win – except one. Is YouTube an indicator of political influence more powerful than other social media outlets, or is there something …
Continue readingWinning the Toronto mayoral race, if it was based on Internet popularity
President Obama broke new ground with the use of the web and social media tools to connect to the voters. Toronto is currently undergoing its own elections for mayor and we wanted to see if the new candidates are utilizing …
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